![]() ![]() That's why Pure Leaf and Hello Sunshine's direct-to-consumer brand Fair Play began a partnership together in early 2022 and are co-launching this new initiative. "No" Coaches is also rooted in the methods showcased in the FAIR PLAY documentary, which was released on July 8, 2022. ![]() ![]() When women are empowered to say "no" both at home and at work, they can unlock more space for the things they love, like participating in a continuing education class, attending a family event, or taking a mental health day. The sessions aim to foster a safe space for personalized conversation and exploration around how saying "no" can fit into the participants' unique lives and help them say "yes" to their goals by reclaiming precious time. PURE LEAF TEA HOW TOPartnering with breakthrough Fair Play to introduce the "No" Coaches Program is a meaningful next step for Pure Leaf's "No is Beautiful" campaign."įacilitated by one of eighteen certified and curated Fair Play Facilitators, each virtual hour-long "No" Coaching session will educate participants on the Fair Play method and teach them attainable tips and guidance around setting boundaries and how to say "no" more confidently at home and/or in the workplace, depending on their personal needs. "Our hope is that these coaching sessions will enable women to say "no" daily so that they can keep saying "yes" to what matters to themselves and model this behavior for others. ![]() "In order for women everywhere to feel that saying "no" is culturally acceptable, they need the tools, resources, and reassurance to say it more often," said Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership, PepsiCo. Further, Pure Leaf found that guilt is the number one emotion women experience when saying "no" to work, family, and social tasks and obligations, and one in three women have feelings of guilt when they say "no" at work.A It is supported by groundbreaking proprietary research conducted by Pure Leaf around the personal and financial consequences women face when they say "no" to asks at work. According to data that helped establish the Fair Play method, women today are doing two-thirds of what it takes to run a home and family, regardless of whether they also work out of the home*. "Women continue to be disproportionately impacted by the daily mental load and 'invisible' tasks that fall on their plate personally and professionally, and the "No" Coaches Program offers women bespoke, one-on-one guidance to reclaim more precious time for themselves."Įve Rodsky's Fair Play method outlines a system for any couple on how to divide up household tasks fairly and empower women in relationships to say "no" more often so they can say "yes" to more meaningful things in their lives. Additional sponsors include Alle, Bubly, Chase Sapphire, Hilton, Pepsi, Pure Leaf tea, Shark FlexStyle, Wendy's and Yoplait."I'm thrilled to bring to life this new "No" Coaches Program in partnership with Pure Leaf, given our shared passions for empowering women to more confidently and frequently say "no" and set respected boundaries both at home and at work," said Eve Rodsky, author of Fair Play. NBCU has also signed up Bud Light Seltzer, Lays and State Farm as presenting sponsors. There are 60 events scheduled, including panels, photo ops and show tapings, and more than 100 Bravolebs are expected to show up. PURE LEAF TEA CODE"We're excited to extend these shoppable experiences to Bravo fans around the world using QR code technology on-site within the salon and on-air utilizing a Live Look In on Bravo and a branded bar on Watch What Happens Live."īravoCon will take place over three days, from October 14 to 16. "BravoCon attendees will get the ultimate experience using TRESemmé products to achieve Bravolebrity-styled hair at the onsite salon," Jessica Grigoriou, head of beauty marketing and Salon & Masstige portfolio director, TRESemmé. The BravoCon Salon is also accessible on screen with shoppable content. TRESemmé, one of the key sponsors of BravoCon, will be presenting an in-person Bravo Salon presented by TRESemmé, where BravoCon attendees can get their hair styled with TRESemmé products to achieve the Bravolebrity look. ![]()
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